Abbey’s Hope

Abbey’s Hope was founded by Scott and Katey Taylor, whose daughter Abbey died as a result of injuries received because of an improperly maintained drain in a public wading pool. Abbey’s Hope works tirelessly and passionately to raise awareness and educate parents about how to safe guard children in and around pools, spas and lakes.

Founders Katey & Scott wanted the logo to not only represent their foundation but remind them of their daughter. The logo uses Abbey’s favorite colors: purple and pink, and the dragonfly is a symbol for the family of transformation and hope. The wings form little hearts and convey the simple sweetness of childhood. I worked with the founders and our copywriter to clarify their mission statement and tell their story.

The website was a great platform for them to easily gather donations, keep community members posted  about upcoming events they hosted, and provide important swimming safety info for parents. In addition the site helped educate people about laws in each state that affect pool safety.

We also helped them throw and advertise their first pool party. It was a lot of fun and helped prepare families to be safe for the summer.


Web Design


Agency: Fallon
Developer: Kla Haek
Copywriter: Heather French