One Heartland

One Heartland has been creating life-changing camp experiences for youth with serious health problems or facing social isolation for last 20+ years in Minnesota, CA & NY. They provide a place where kids can come and feel completely accepted for who they are—often for the first time.


One Heartland’s website was outdated and important information was hard to find: pages were buried, there was too much content, and the navigation was confusing. They desperately needed to find a way for online donations to be easier. They wanted to appeal to donors and camp families, feel current and friendly, and for key content to be easily found. They also needed a content management system that would be easy for them to update.


Website Re-design
Art Direction
Content Audit
Content Strategy
Technology research for CMS and donations


Agency: Fallon
Developer: Kla Haeck