Crafted Branding Package

My goal is to create a brand identity that authentically represents you—making it easy for people to connect with you. These brand visuals will set the tone for all of your communication, from your website, to social media and presentations.

Your visual branding will:

Differentiate your business, help it become memorable
Create a feeling or experience beyond just an exchange of information
Build trust (hey, you’re legit!)
Work in combination with the other elements of your brand (strategy, written content, personal interactions) to connect with your ideal client in a meaningful way

Strategy Session and Market Research

We will define and clarify your unique position, key values, and who your ideal audience is. We’ll also look at some of your competitors and businesses similar to yours. From there we’ll settle on a few keywords that relate to a feeling you want to create.

Logo or Wordmark

Unlike many marketing materials which have a short life, your logo will be with you for a long time and used across many applications. It should be timeless and memorable.

Primary logo or wordmark
Logo variations- usage depends on application (grayscale logo, one-color logo for use on solid backgrounds, and different orientation options when appropriate)

Supporting Brand Elements

Establish a unique visual language, these details combine to set the tone:

Color palette (primary, secondary, and neutral color selection)
Supporting graphics when needed (icons, simple illustration, patterns)
Selected fonts to be used in your marketing (headline, header, paragraph, and url link style)
Image style recommendations
Tone keywords + photo/illustration examples that can be referenced when planning for: your website design, presentations, blog post or social media posts

Business Card Design

A simple way to make a good connection when you’re out and about. You’ll be happy to hand over a nice card, printed beautifully on quality paper. It’s the little things!

Letterhead (or similar)

Since so much is digital, giving something nicely made that your clients can hold in their hands–makes an impression. Use letterhead for the cover page of anything you need to print: official letters, contracts, proposals, etc.

Alternatives to traditional letterhead could be a proposal template, project estimate or invoice that can be delivered digitally and printed on-demand.

Custom Graphics for Social Media

Graphics for your profile on LinkedIn and Social Media (Facebook, Instagram, Twitter, etc.), plus a branded email signature. Cohesive brand visuals across all your accounts reinforce your presence.

Mini Brand Style Guide

A handy guide will show you (plus any staff/vendors you work with) how to use the logo and brand elements in different applications, so they consistently look great.

Brand Quick Reference Sheet

Tack this cheat sheet up next to your computer as an easy reference. It includes logo, keywords, style recommendations, colors, type, etc.

Let’s Chat

Set up a phone call and tell me a little bit about your project.

Say Hello

So just to recap, what exactly is branding?

Branding—in the big sense—is every experience a person has with your business that forms their perception of who you are and how you make their life better. One part of this experience includes your visual branding. Visual branding doesn’t stand alone, it’s all about context. For it, and all the other elements to work for your business, they should play nicely together: your strategy, your written content, the visual design—plus technical things like your website development. Together they enhance your brand.

What happens when you have a clear focused brand?

The best way to describe the benefits of strategically crafted branding is through an example: Have you ever been to a website and it’s like: YES! This is exactly what I’m looking for. It feels like they are in your head, anticipating every question—and it just flows. And before you know it, you’re happily buying that item without a tinge of regret OR you’re picking up the phone to call and you’ve already made the decision to move forward. This is what good branding can do! It makes it so easy to say yes.

All the elements are working together to create that great experience for you. But here’s the kicker. It wouldn’t create that experience for everyone—and it shouldn’t. That’s because it’s targeted towards you…someone who actually needs what they’re offering. This is the beauty and power of a focused brand that knows its ideal customers

So where do we start? Well, before the authentic brand, before the strategy, and before the polish, it starts with a chat. Let’s talk.

XOXO

“I love working with Sarah. She has created gorgeous marketing materials for my business, and has helped me establish my brand. I am always thrilled with her designs and impressed with her insight on ways I can improve my marketing.”

Nell AburtoPink Parasol Photography

Let’s Chat

Set up a phone call and tell me a little bit about your project.

Say Hello

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